by jetavy
12 July 2009
Email marketing
One of the biggest mistakes to do is to use email like the electronic version of direct marketing media such as postal mailers, catalogs, radio, television, newspaper inserts and even brochures. A world class brand builder can become a sure fire brand killer in no time if it is treated with ignorance, carelessness, and laziness. [...]
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by jetavy
12 July 2009
Email marketing
Snippet is the top line of the email which is displayed apart from the subject line. Usually the inbox snippet displays the first line of the text message or HTML message. It is tiny but a very significant part of the email message which helps to tilt the balance in the marketer’s favor, when the [...]
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