by jetavy
25 August 2009
Destreza para la Web
If you do not tailor an email marketing campaign to your particular target audience, you have made a serious faux pas. Small business owners typically make this mistake because they fall into the trap of believing that it is more significant to reach a larger audience than it is to connect with a targeted audience. [...]
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by jetavy
23 August 2009
Destreza para la Web
Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many marketers go into forums purely with the intention of marketing products or services, their actions and attitude unwittingly causes the exact opposite of the desired effect. Forums aren’t marketplaces but when used as such, the marketers’ actions [...]
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